Shopper Story

Shopping is a unique way to spend time. Nothing can upset us more or vice versa, makes us the happiest people in the world. And it is all not about things you buy, but about the mood and the feeling of pleasure these things bring you. And sometimes even some grocery products mixed with good customer service and nice place to shop can turn into perfect shopping experience you can get in ShopRite or Publix.

ShopRite. ShopRite is a chain of grocery stores in the Northeastern United States. The company consists of a number of individually owned and operated affiliates. During the past five or six years ShopRite was busy with renovating and expenditure of its old stores. At the present time the supermarkets are larger and have a lot of improved facilities. ShopRite’s vision of good sales and pleased customers is expressed in the company’s motto: “This is Your Neighborhood…This is Your ShopRite.” Besides, to please its customers, the company holds Can Can Sale each and every January and in summer. This retailer has its Price Plus Card that allows the member to collect different promotions and buy some products with discounts.

Publix. Publix is a supermarket chain that is headquartered in Lakeland, Florida. This corporation is employee-owned and this fact makes the customer policy more tolerant. Publix is one of the largest privately held companies in the United States. There are Publix supermarkets in five states. At the present time in each Publix store there is a Little Clinic location, that can help customers in case something bad happened to their health. But there is also some controversy in the company’s policy: once a class action lawsuit was filed concerning gender discrimination. And Publix had to settle the suit and pay millions of dollars in damages to its female employees. After that gender-biased policy of the company was changed.

The time coffee was discovered was the beginning of new era – Coffee Era. This drink makes people addicted to its taste, color and smell. But on the other side, coffee makes them more energetic, fresh and ready fight all the troubles of our real life. That is why it has become so natural to meet friends in the coffee houses and chat with them sipping some espresso drink or cappuccino. Some people just drink coffee and others prefer really to enjoy it and indulge themselves. And these connoisseurs know the price to real coffee with perfect taste and smell. And usually they choose between Starbucks coffee and Gevalia coffee.

Starbucks. Starbucks Corporation is a global coffee company and a chain of coffee houses. Starbucks has its coffee shops all over the world. The company was founded as local coffee bean roaster retailer. But later on it expanded rapidly and greatly. The history of the establishment of this corporation is very interested. Starbucks was founded by three intellectuals: history teacher Zev Siegel, English teacher Jerry Baldwin and a writer Gordon Bowker. All them were inspired by the novel “Moby Dick” and decided to open a store to sell high quality coffee beans and to name it after the first mate in the novel. Starbucks is often criticized for the development of the American imperialism. But it does not influence the quality of the Starbucks coffee.

Gevalia. Gevalia Coffee is a Scandinavian coffee roastery. The company entered the North American market in 1983 as an expensive premium coffee. The King of Sweden provided Gevalia Coffee with a Royal Warrant on the quality. But notwithstanding this fact, the company uses different methods to market its product in the United States and these methods does not always meet the desires and needs of the consumers. That is why there have been many complaints posted against the company. Still, Gevalia coffee is really a premium coffee and deserves the best characteristics.